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The deaf frog

A group of frogs were traveling through the woods, and two of them fell into a deep pit. When the other frogs saw how deep the pit was, they told the two frogs that they were as good as dead. The two frogs ignored the comments and tried to jump up out of the pit with all their might. The other frogs kept telling them to stop, that they were as good as dead. Finally, one of the frogs took heed to what the other frogs were saying and gave up. He fell down and died.


The other frog continued to jump as hard as he could. Once again, the crowd of frogs yelled at him to stop the pain and just die. He jumped even harder and finally made it out. When he got out, the other frogs said, "Did you not hear us?" The frog explained to them that he was deaf. He thought they were encouraging him the entire time.


These past few weeks the number of negative messages has increased drastically all over newspapers, televisions and social media platforms; never-ending fuss of poisoned words that torment everyone’s soul. They fill the hunger of whoever eats them and they inflate the pockets of the ones who make specific communication strategies with them. They are boulders that block anyone who tries to overcome this situation quickly, they take away all self-confidence and motivation. A virus that is even more evil than Covid-19 because no cure in the world will ever be able to destroy it, the only way to fight it is by making the right choices and having the right attitude. 


Whenever someone tells you that you won’t overcome a problem or that you won’t reach your goals, remember that toad and be as deaf as him.

Never let anyone steal the greatest hopes you carry in your heart.

Work hard to change point of view. Practice searching for  positive elements, signals, actions, role models everywhere you can. 

Take inspiration from the positive things Coronavirus gave you, just start from TIME to rediscover yourself and to prepare for the new beginnings.


Remember and reevaluate the importance of words that you hear, read or say.


Stefano Trupia,

Founder & CEO Brand2live

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